(WIBW) -- Pickle-maker Vlasic plans to roll out its own alternative to the classic potato chip: the pickle chip.
The crispy wafers are vacuum-fried, thinly sliced dill pickles, made entirely from the vegetable itself.
The company explains that pickles “are a great snack,” pointing out that they have no calories or carbs. But, as one executive, Thomas M. McGough, conceded, “eating pickles out of a conventional jar is inconvenient and messy.”
Vlasic has not said when the chips will start appearing in stores.
The new chips are part of a push by parent company, Conagra, to reach into new segments. Other of its brands are launching their own unique treats, like Slim Jim Fire Fries and Pork Rinds or David energy-packed seed mixes or Duncan Hines single-serve cake cups, including Unicorn-themed Cookies and Pudding.