Digital Revenue Manager - WIBW

Published: Dec. 5, 2019 at 11:55 AM CST
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WIBW Television is the top rated News Station in Kansas' Capital City. WIBW-TV celebrated 65 years of operation in 2018. WIBW-TV is a leader in News, Weather and Sports information, and is committed to providing news on web, social media and other platforms. The station has been a market leader in all forms of new technology. WIBW-TV News Team members have years of experience in covering Northeast Kansas.

General Responsibilities:

* Drive digital revenue growth for the station and company; take revenue share out of the market, and create new digital business - be a part of every local advertiser's budget.

* Work at a partnership/consultant level as an expert in digital advertising with account executives, agencies and advertisers.

* Work in tandem with the National and General Sales Manager in revenue strategy, expense management, training, and overall cross-media revenue production.

* Oversight of all digital sales products, inventory management and pricing strategies.

* Ability to forecast revenue, develop and sustain a business plan to exceed the digital sales budget.

* Management of the digital sales pipeline, including the formation of individual AE budgets and regional/national agency business.

* Coach and deliver sales presentations in tandem with sales people.

* Create strong business relationships and develop a sense of team with the Account Executives and assist with targeting, building, negotiating and closing deals.

* Brainstorm with the sales people for creative marketing promotions that leverage the digital and broadcast assets.

* Develop and deliver best practices for digital knowledge among the sales department and clients.

* Partner with News and Creative Services to support the overall growth of our digital audiences through internal strategic objectives.

* Work with the corporate digital team on corporate led sales initiatives, 3rd party revenue channels, and group sales projects.

* Promote a winning, positive culture. Be a team player. Have a thick skin, ability to sell up and down. Have passion for the business, your job, and helping clients to be successful.

* Ability to translate and communicate problems into opportunities. Creativity and nimbleness is essential.


* Presentation experience, excellent written and verbal communications essential.

* Ability to manage multiple projects, manage time wisely, and prioritize projects and people.

* Strong computer skills, proficiency in Power Point, screen sharing, Excel, social media,etc.

* The understanding of SEO, PPC, Website Development, Audience Targeting, and any other non-traditional digital strategy us preferred. Some technical skills to work with ad tags, analytics, campaign tools.

Additional Info:

Please apply online at

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