K-State reveals football jersey patch partnership

MANHATTAN, Kan. (WIBW) - For the first time, Kansas State’s football jerseys will feature an advertising partner.

The Wildcats’ 2026 home and away jerseys will feature a patch with the logo of Manhattan-based Purple Wave Auction.

Kansas State Athletics said in a statement that the patch is “one of several components of the partnership” between the two brands, which also includes NIL opportunities for football student-athletes.

Purple Wave Auction is an online auction company specializing in construction, agriculture and fleet equipment.

“Football is collision and grit — moving something heavy against resistance and not backing down,” said Aaron McKee, CEO of Purple Wave Auction. “That’s our business too. We sell iron, we sell hard, and we don’t hide behind a reserve price. Wildcat football plays the same way, and we’re proud to be on their jersey.”

The Purple Wave Auction jersey patch will make its debut Sept. 5 when the Wildcats open the Collin Klein era at Bill Snyder Family Stadium against Nicholls State.