Travis Goff named KU Director of Athletics

Travis Goff named KU Director of Athletics
Travis Goff named KU Director of Athletics(KU Athletics)
Published: Apr. 5, 2021 at 3:21 PM CDT
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LAWRENCE, Kan. (WIBW) - Less than one month after parting ways with Jeff Long, KU has named its next director of athletics.

Former Northwestern deputy AD Travis Goff will serve as the Jayhawks’ AD effective immediately, the university announced Monday.

“Travis stood out among the candidates due to his experience, his reputation as a man of integrity, and his demonstrated ability to connect with faculty, staff, alumni and donors,” KU Chancellor Douglas Girod said in a statement.” I am especially impressed with Travis’ vision for KU. Travis understands the challenges we face and the changing landscape of collegiate athletics. At the same time, he is well-positioned to help us build on our recent successes in student-athlete healthcare, diversity and inclusion, and student-athlete academic achievement.”

Goff, a Dodge City-native and 2002 KU graduate, has been at Northwestern since 2012.

“The fact that he is a Jayhawk is an added bonus and will undoubtedly serve him well as he moves Kansas Athletics forward,” Girod added.

“It truly is an honor and a privilege to steward the next chapter of Kansas Athletics, and I am extremely grateful to Chancellor Girod for his belief in me and our shared vision for the future,” Goff said in a statement. “With a long history of success, unwavering partnership with campus leaders, and the unparalleled passion of the Jayhawk fanbase, this is one of the most humbling responsibilities and opportunities in college athletics.”

KU previously said its new AD will decide next steps in selecting the Jayhawks’ head football coach following the school’s split with Les Miles after sexual harassment allegations resurfaced from Miles’ time at LSU.

“Our purpose will remain focused on fostering our student-athletes’ academic, social and athletic development; supporting our talented coaches and staff; connecting with alumni and donors; and, most importantly, building a culture that allows 16 proud programs to compete for Big 12 Conference and national championships while representing our department, our institution and our community,” Goff continued. “As a native Kansan and Jayhawk alumnus, I’m thrilled to return to Lawrence with my family and to continue to make this department a point of pride for our entire university. I cannot wait to get started!”

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