(PaidContent.org) This story was written by Joseph Weisenthal.
--------------------------------------------------------------------------------
A few more details on the upcoming Weather Channel action NYT reports that there are six media firms interested in buying the network: Time Warner (NYSE: TWX), General Electric (NYSE: GE) (NBC), CBS (NYSE: CBS) and Comcast (NSDQ: CMCSA), each of which was reported earlier this week, along with Disney (NYSE: DIS) and Liberty Media (NSDQ: LINTA). In addition PE firms Bain Capital, Providence Equity Partners and Madison Dearborn are interested, but may not be able to put together a serious bid. The other key point, which the report from earlier this week didn't have, is that the $5 billion asking price is seen as too high, with $4 billion viewed as the ceiling.