The NCAA says it will no longer allow Electronic Arts Inc. to use its logo and name in video games.
The NCAA announced Wednesday it will not enter into a new contract with EA Sports and NCAA Football 2014 will be the last edition of the popular game.
The move comes as the NCAA fights a lawsuit that demands the NCAA find a way to cut players in on the billions of dollars earned by from live broadcasts, memorabilia sales, video games and in other areas.
The NCAA says in a statement it is confident in its legal position regarding the use of trademarks in video games, but ``we determined participating in this game is not in the best interests of the NCAA.''
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