KANSAS CITY, Kan. (Sept. 10, 2007) – Kansas Speedway President Jeff Boerger announced today that LifeLock, the nation’s leading Identity Theft Prevention Service, has agreed to sponsor the NASCAR NEXTEL Cup Series race on Sunday, Sept. 30. The LifeLock 400 will be the third race of the Chase for the NASCAR NEXTEL Cup.
“We’re excited to have LifeLock come on board as sponsor for the third race of the Chase for the NASCAR NEXTEL Cup,” said Kansas Speedway President Jeff Boerger. “LifeLock has a unique service and this is a great opportunity for them to introduce it to our fans. We look forward to working with LifeLock to make this a great event.”
LifeLock, based in Tempe, Ariz., helps consumers to render their personal information useless to thieves, backing up its service with a million-dollar guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Since beginning operations in April of 2005, LifeLock (www.lifelock.com) has held minor sponsorship deals in NASCAR with Rusty Wallace Incorporated, McClure Motorsports and Phoenix International Raceway. This past weekend LifeLock served as the primary sponsor for the #49 BAM NASCAR Nextel Cup car. The company also currently serves as a sponsor in the IRL Pro Series with Sam Schmidt Motorsports and with Playboy Racing in the Grand American Rolex Sports Car Series and the Grand-Am Cup Series.
“We thank everyone at Kansas Speedway and International Speedway Corporation for working with us to make this materialize,” adds LifeLock CEO Todd Davis. “There are several individuals inside our organization with strong connections to racing, including NASCAR. We have been active in several racing series to this point but always looked for opportunities to be involved on a larger level. It just had to be the right place and time. I believe we have just that at Kansas Speedway as part of the Chase for the NEXTEL Cup.”
Season tickets are on sale now and include the LifeLock 400 (Sept. 30), Yellow Transportation 300 (Sept. 29) the O’Reilly Auto Parts 250 (April 26, 2008) and the Kansas Lottery Indy 300 (April 27, 2008) Call 866.460.RACE or log on to www.kansasspeedway.com to purchase tickets. Parking is always free and fans can bring in one 6x6x12-inch soft-sided cooler with their favorite food and beverage.