Next Big 12 Commissioner Must Have Skills

By: By Mark Ewing
By: By Mark Ewing

What qualifications should the next commissioner of the Big 12 have? It’s the subject for tonight’s “On the Mark”. About to celebrate its 11th anniversary, I would describe the Big 12’s original eight and those fourTexas schools as a tense marriage.
Outgoing commissioner Kevin Weiberg wouldn’t admit it… but he is taking a job that pays him half what he used to make --- because --- I’m sure it’s half the hassle. So… let’s start right there. The next commissioner of the Big 12 is going to have to be “the” consensus builder of all time.
Good listening skills will be required to find compromise for a resolution that requires sharing. Explaining to Nebraska, Oklahoma, and Texas why the current television revenue deal is inadequate will be difficult.
The league splits half of the revenue among its members, but the other half is distributed based on how many appearances a school makes on the tube. Dallas is the 6th largest market in the country, Houston 10th, San Antonio 37th.
Obviously, network decisions are going to favor the voice of 23 million people in Texas.
In that department --- K-State and Kansas are going to continue to have limited influence. And --- t-v is only part of the job assignment for the next commissioner.
The big 12 had hoped to be in a league of its own.
truthfully, the next commissioner must be able to take steps to insure that the conference will be a league of 12. That’s “On the Mark”.

[ What do you think... there are a couple of ways to let me know. My sports commentaries air Monday nights at ten.]


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