Royals Announce Promotions

KANSAS CITY, MO (July 16, 2007) – The Kansas City Royals have announced the club’s extended lineup of Promotions and Special Events for the second half of the 2007 season. The schedule features the “tried and true” traditional Royals fan favorites—PLUS—three “special and new” Kauffman Stadium events: (1) Girls’ Night Out (2) Salute to Uniformed Heroes and (3) Halfway to St. Patrick’s Day.

Kauffman Stadium Favorites—Buck Nights, Fireworks Fridays, Fun Runs

There are still three Dodge Buck Nights, two Pizza Hut Autograph Afternoons, five Hy-Vee/Pepsi Fireworks Fridays and five Sprint Fun Runs on the calendar. Royals fans 14 years old and under can also still sign up for the 2007 Blue Crew Youth Fan Club presented by Dick's Sporting Goods at the club's website, royals.com.

T-Shirt Tuesdays Continue—Starting with Brett “Pine Tar” Anniversary Powder Blues

One Tuesday each month, the first 20,000 fans receive a free Royals T-shirt. The second half starts with a visit from the New York Yankees and a special Powder Blue George Brett T-Shirt on Tuesday, July 24, the 24th Anniversary of Brett’s famous “Pine Tar” home run. The Aug. 28 T-shirt Tuesday will feature catcher John Buck and is presented by Sprint Wireless, while the final Sept. 18 design will be decided by the fans in an online vote.

COLLECTOR’S EDITION—Royals Hall of Fame Bobblehead Series presented by Dodge

Fans can mark three dates on their calendars to keep their Royals Hall of Fame Bobblehead collections complete. The series resumes with Steve Busby on July 28, followed by Cookie Rojas on Aug. 11 and Fred Patek on Sept. 8. All three Royals Hall of Famers will be at The K for their special nights and participate in a pre-game autograph session.

Bob Evans Friends & Family Games—Now Every FRIDAY and Sunday

Every Friday and Sunday home game will be a Bob Evans Friends & Family Game at Kauffman Stadium. Fans can purchase four Outfield Plaza Tickets ($56 value), four hot dogs, four Pepsis, a bag of peanuts or popcorn and a Royals Gameday magazine for just $40!

Royals “All-You-Can-Eat Seats”

Every Friday and Saturday night (plus all seven Yankee games) fans can enjoy exclusive Club Level covered seating and UNLIMITED ballpark fare including hot dogs, nachos, peanuts and Pepsi products all for one low price! The Royals “All-You-Can-Eat Seats” are perfect for an after-work party, family outing or just a fun night with your friends. It's a great place to unwind after a long work week!

SPECIAL EVENTS & CELEBRATIONS

Denny Matthews Hall of Fame Salute—Tuesday, July 24 (vs. New York, 7:10 p.m.)

The first 20,000 fans receive a Denny Matthews Hall of Fame button when Kansas City salutes the “Voice of the Royals” before he heads to Cooperstown, N.Y., to accept the 2007 Ford C. Frick Award. Matthews will be awarded the honor at the National Baseball Hall of Fame Induction Ceremony on Sunday, July 29 in Cooperstown.

“Girls’ Night Out”—Thursday, July 26 (vs. New York, 7:10 p.m.)

The first 10,000 ladies receive a pink rhinestone Royals Cap from Meierotto’s Midwest Jewelers. Plus, fans can enjoy a pre-game happy-hour featuring all kinds of great activities—all FREE with their game tickets—including:

· Meierotto’s Midwest Jewelers – jewelry showcase and cleaning

· Scrapbooking Clinic – presented by Archiver’s

· The Mosaic Shop – project workshop

· Chair Massages – Touchwork of Weston

· Stained Glass Station – project workshop

· Wine Sampling and Cheese - Hy-Vee

· ULTA – Your Beauty Destination – Make-up consultation

· Pepsi – Nutrisoda sampling

· Ultimate Nite Out – FREE Trip Giveaway

· Red Bull – product sampling

Plus, hors d’oeuvres, drinks and chocolate! Pink T-shirts will be on sale for $10 with proceeds going to the American Heart Association. Visit royals.com or call Group Sales at (816) 504-4040.

“Salute to Uniformed Heroes” and FIREWORKS!—Tuesday, Sept. 11 (vs. Minnesota, 7:10 p.m.)

No better time and no better place to honor our everyday heroes. All police, fire, military and emergency personnel get a free best-available ticket with valid identification. Complimentary tickets are available anytime during regular hours at the Kauffman Stadium Ticket Office now through game day (Sept. 11). Following the game, the Royals will present a huge “Salute to Uniformed Heroes” fireworks spectacular.

“Halfway to St. Patrick’s Day”—Monday, Sept. 17 (vs. Chicago, 7:10 p.m.)

Why wait for March? One of Kansas City’s greatest traditions comes to The K when the Royals spread the luck of the Irish on “Halfway to St. Patrick’s Day”. The first 20,000 fans receive a limited edition Green Royals Cap complete with shamrock. Special ticket packages including an all-out “St. Patrick’s Day” pre-game party are available. Call Royals Group Sales at (816) 504-4040 for more information.

Ticket Availability

Tickets are available online at royals.com, at all metro area Hy-Vee Stores, at the Kauffman Stadium box office and by phone at 1-800-6ROYALS.

The complete special events lineup is attached and can also be found at royals.com. All dates and times are subject to change.

For more information, please contact Royals Director of Marketing Curt Nelson at (816) 504-4337.

2007 Royals Special Events and Promotions

July

24 T-Shirt Tuesday – George Brett Pine Tar Powder Blue T-Shirt (First 20,000), Denny Matthews Hall of Fame Salute Night – Denny Matthews Hall of Fame Buttons (First 20,000)

26 Girls’ Night Out – Pink Rhinestone Royals Cap/Meierotto Midwest Jewelers (First 10,000 Females)

27 Hy-Vee/Pepsi Fireworks Friday, BONUS – Bob Evans Friends & Family Day

28 Royals Hall of Fame Bobblehead Series #3 – Steve Busby/Dodge (First 20,000)

29 Baseball Card Packs and Photo Display Cube/Upper Deck (First 10,000 14 & under), Bob Evans Friends & Family Day, Sprint Fun Run

August

8 Dodge Buck Night

10 Hy-Vee/Pepsi Fireworks Friday, BONUS – Bob Evans Friends & Family Day

11 Royals Hall of Fame Bobblehead Series #4 – Cookie Rojas/Dodge (First 20,000)

12 Back to School Supply Set/MLB 2K7 (First 10,000 14 & under), Bob Evans Friends & Family Day, Sprint Fun Run

24 Dodge Buck Night, Hy-Vee/Pepsi Fireworks Friday, BONUS – Bob Evans Friends & Family Day

25 Coffee Tumbler/MLB 2K7 (First 20,000)

26 Autograph Afternoon, Bob Evans Friends & Family Day, Sprint Fun Run

28 T-Shirt Tuesday- John Buck Gray Replica Jersey/Sprint Wireless (First 20,000)

September

7 Hy-Vee/Pepsi Fireworks Friday, BONUS – Bob Evans Friends & Family Day

8 Royals Hall of Fame Bobblehead Series #5 – Fred Patek/Dodge (First 20,000)

9 Autograph Afternoon, Bob Evans Friends & Family Day, Sprint Fun Run

11 Salute to Uniformed Heroes Day – Post-Game Fireworks Spectacular

17 Halfway to St. Patrick’s Day Green Royals Cap (First 20,000)

18 T-Shirt Tuesday – Royals Long Sleeve T-Shirt – Fans Choose the Design (First 20,000)

28 Royals Futures Night Autograph Session, Dodge Buck Night, Hy-Vee/Pepsi Fireworks Friday, BONUS – Bob Evans Friends & Family Day

29 Fan Appreciation Night – Random Prize Drawings throughout the game!

30 Bob Evans Friends & Family Day, Sprint Fun Run

All events subject to change. Check royals.com for complete schedule of events.


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