Royals Say Panera Bread Promotion Cancelled

By: From: KC Royals
By: From: KC Royals

Kansas City, MO (April 30, 2007) – The Kansas City Royals announced that Panera Bread has cancelled their sponsorship agreement for the 2007 season. The agreement included the “Baker’s Dozen” promotion, in which fans could redeem their tickets in the event the Royals collected 13 hits or more in a winning effort during the 2007 baseball season. Due to Panera’s decision to cancel, the “Baker’s Dozen” promotion is no longer available, effective immediately. “The Royals are disappointed in Panera’s decision to terminate the agreement, particularly because their promotion seemed to be well-received by our fans. We will continue to work with our current corporate partners and potential partners to bring Royals fans some of the most unique and valuable promotions in Major League Baseball,” said Kevin Uhlich, the Royals’ Senior Vice President, Business Operations. The Royals are happy to continue with all other existing ticket stub promotions including: Sheridan's Score Big Sixth When the Royals score a run in the bottom of the 6th inning at any Monday-Saturday HOME GAME, all fans in attendance get a FREE SMALL HOT FUDGE SUNDAE! "Sheridan's Sundae Sunday!": All fans in attendance every Sunday home game receives a FREE SMALL HOT FUDGE SUNDAE! Circle K K Meter When Royals pitchers' collect 6 (or more) team strikeouts AT HOME, fans can bring their game ticket to any Kansas City area Circle K location for the their choice of a FREE 32 oz. Thirstbuster fountain drink or 20 oz. Ajava coffee along with one King Size Snickers Bar. "When The Royals Win, You Win" Show your Royals ticket at any Kansas City area Dick's Sporting Goods following a Royals HOME WIN and receive a coupon good for $10 off a purchase of $50 or more. Hy-Vee: Buy One, Get One Free Hallmark Card All Royals game tickets have a Buy One, Get One FREE Hallmark Expressions Greeting Card coupon offer on their back. For more information, please contact Royals Media Relations at (816) 921-8000


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