MADISON, Wis. (AP) _ This legal dispute is sponsored by the letter W.
For the first time, the University of Wisconsin-Madison is taking another school to court to protect the trademark of its prized W logo.
The university filed a federal trademark infringement lawsuit last week against Washburn University in Topeka. The 7,200-student university uses a W to promote its athletics teams.
The lawsuit says Washburn's Ws are too similar to Wisconsin's so-called Motion W logo.
The lawsuit seeks an injunction barring Washburn from using the Motion W mark or any trademark similar to Wisconsin's and demands that Washburn recall and destroy any infringing products.
It also seeks compensation for profits Washburn earned on its logo and punitive damages.
(Copyright 2007 by The Associated Press. All Rights Reserved.)