ESPN Changes Mind, Accepts Christmas Commercial

By: AP (posted by Greg Palmer)
By: AP (posted by Greg Palmer)

ST. LOUIS (AP) The ESPN sports television network has approved a charitable group's public service announcement that heralds the birth of Christ after initially rejecting the message as a form of religious advocacy.

The Cardinal Glennon Children's Foundation in St. Louis produced a 30-second spot asking viewers to write holiday messages to sick children. The ad seeks to ``help us reveal God's healing presence this Christmas'' and notes that the SSM Cardinal Glennon Children's Center ``celebrate(s) the birth of Jesus and the season of giving.''

The St. Louis Post-Dispatch reports that ESPN said Thursday it will broadcast the free commercial after initially demanding an alternative version. The foundation works with the Missouri Valley Conference, which donated the air time.

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