(CBS) Ann Coulter is stirring up controversy again.
The conservative commentator said this week that the nation would be better off if all Americans were Christian and that she wants "Jews to be perfected, as they say."
Appearing on the CNBC show The Big Idea, Coulter was asked to give her version of a better America. She told the show's host, Donny Deutsch, that it would look like New York City during the 2004 Republican National Convention.
Pressed for details, Coulter said, "People were happy. They're Christian. They're tolerant. They defend America ..."
"Christian ... so we should be Christian?" Deutsch interrupted. "It would be better if we were all Christian?"
Coulter answered "Yes" once, and after being asked the same question again by an obviously surprised Deutsch, answered "Yes" a second time.
When Coulter tried to shift the conversation to the diverse congregations in Christian megachurches, the show's host brought the topic back to Coulter's statements about Jews.
Media Matters, the liberal media watchdog group which is publicizing the encounter, provided this transcript:
DEUTSCH: ... we should just throw Judaism away and we should all be Christians, then, or ...
COULTER: Well, it's a lot easier. It's kind of a fast track.
COULTER: Yeah. You have to obey.
DEUTSCH: You can't possibly believe that.
"We just want Jews to be perfected, as they say," Coulter said later in the show. "That is what Christianity is. We believe the Old Testament, but ours is more like Federal Express."
"Candidly, I had her on not to talk about politics but to talk about her brand strategy," Deutsch later told AdWeek . "Whether you like her or not, her strategy is to be extreme and that's a way to make money. But because it's her, it drifted into politics."
"I simply asked her a question, something like, 'If the world was her way, what would it look like?' And she said something to the effect that everybody would be Christians," Deutsch told AdWeek. "I was somewhat baffled and asked if that meant there would be no Buddhists or Jews and I think her words were, 'perfected' Jews [would be OK]."
© MMVII, CBS Interactive Inc. All Rights Reserved.