Watch: 'Dumb Ways to Die' Video Is Catchy, Saving Lives

By: Posted by Josh Mabry
By: Posted by Josh Mabry

A quirky ad created as an Australian public service announcement has claimed a number of international advertising awards. Australia's Melbourne area transport operator says they've seen a 20% drop in "dumb behavior" since the video was released.

WATCH:

Read more about the PSA's awards at the link.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
631 SW Commerce Pl. Topeka, Kansas 66615 phone: 785-272-6397 fax: 785-272-1363 email: feedback@wibw.com
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 212782701