Watch: 'Dumb Ways to Die' Video Is Catchy, Saving Lives

By: Posted by Josh Mabry
By: Posted by Josh Mabry

A quirky ad created as an Australian public service announcement has claimed a number of international advertising awards. Australia's Melbourne area transport operator says they've seen a 20% drop in "dumb behavior" since the video was released.


Read more about the PSA's awards at the link.

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