Tuesday's Debate, And Its 'Binders Full Of Women' Buzzing On Facebook

By: CNN Posted By Doug Brown
By: CNN Posted By Doug Brown

(CNN) - Facebook users were buzzing about the presidential debate Tuesday night more than anything else, including the Major League Baseball playoffs.

According to Facebook's 'Talk Meter' analysis, which measures the increase in buzz surrounding an event on a scale from 1-10, the second presidential debate scored a 7.63.

Tuesday's National League Championship Series baseball game between the Detroit Tigers and the New York Yankees, only scored a 3.17 on the scale. This is much lower than Sunday night's baseball game, which scored a 5.10, showing the nation's attention appeared to shift toward the debate.

The debate gained less buzz than the first presidential debate, which registered a whopping 8.18, but Tuesday's debate was higher than the vice-presidential debate, which scored a 6.79 on the scale.

But within the debate, all it took was one flip phrase to make the Facebook community react wildly.

During the first debate it was "Big Bird." After Tuesday night's debate, the term "binders full of women" has ricocheted across the web.

Not surprisingly, "binders full of women," which is not exactly modern slang, went through the roof in percentage gain compared to its usage before it was mentioned.

The words spiked nearly 214,000%, more than any other debate-related word or phrase Tuesday night.

When responding to a question asking how he intends to rectify the inequalities in the workplace, where women make only 72% as much money as men make, Republican nominee Mitt Romney described his efforts when he was governor to recruit women qualified to become members of his cabinet.

"I went to a number of women's groups and said, 'can you help us find folks?' and brought us whole binders full of women," Romney said.

The "binders full of women" Facebook page already has more than 300,000 fans. The Twitter hashtag #bindersfullofwomen was trending in the United States Tuesday night and the phrase also has its own Twitter account, with over 1,700 followers. A Tumblr page, with a series of internet meme photos is also going viral online.

The next three terms that trended the most on Facebook were all spoken by President Obama: "Gangbangers," which increased 156,000%, "sketchy," which grew 114,000% and "self-deportation," which shot up 102,000%.

The slang word 'gangbangers,' was said in response to a question originally posted to Romney about what he planned on doing with undocumented immigrants that are living as productive members of society. But it was Obama's response that caught attention.

"What I've also said is, if we're going to go after folks who are here illegally, we should do it smartly and go after folks who are criminals, gangbangers, people who are hurting the community, not after students, not after folks who are here just because they're trying to figure out how to feed their families, and that's what we've done," Obama explained.

Obama said "sketchy," when referring to Romney's tax plan, suggesting that the math doesn't add up in how Romney would make up for the cost of lowering tax rates.

"If somebody came to you, Governor, with a plan that said, here; I want to spend 7 trillion dollars, and then we're going to pay for it, but we can't tell you until maybe after the election how we're going to do it, you wouldn't have taken such a sketchy deal," Obama said.

"Self-deportation," was spoken by Obama when describing how Romney differs from former President George W. Bush.

"George Bush didn't propose turning Medicare into a voucher. George Bush embraced comprehensive immigration reform. He didn't call for self-deportation. George Bush never suggested that we eliminate funding for Planned Parenthood," Obama said.

Romney used the term "self-deportation" several times during the primary campaign to describe how he would help reduce illegal immigration by encouraging immigrants to voluntarily leave the United States and re-enter legally.

Overall, Romney was mentioned nearly 13% more than Obama. The debate-related terms mentioned the most on Facebook during the debate were Romney, Obama, women, Candy Crowley, jobs, Bush, China and Libya.


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