(CBS News) Reporter Jeff Zeleny of The New York Times breaks down the Quinnipiac University/CBS News/New York Times polls released Wednesday morning that shows President Barack Obama with a six-point lead in Florida and Ohio and an 11 point lead in Pennsylvania over presumptive GOP nominee Mitt Romney.
"He has his work cut out for him," Zeleny said of Romney on "CBS This Morning." "But this isn't over. This is just the beginning, but it's good news for President Obama at this moment."
Zeleny said the president's summer advertising campaign, defining Mitt Romney as a profit-oriented businessman, appears to be working in the three battleground states. "The poll says more people think Gov. Romney was more focused on making profits than creating jobs," he said. "It's his wealth and his tax returns all this other sort of secretive stuff the Obama campaign has been defining him as."
It's not all good news, however, for the president. Zeleny said the polls show that people aren't backing him because of his work to repair the economy, but because people think "he's empathetic and he understands the problems and concerns."
"It's the other intangibles - his personal appeal to voters as to why they are holding on to him," he added.
Zeleny said the Republican convention at the end of August is going to be an important time for Romney to introduce himself to voters.
"It's only August 1st, how much are these summertime messaging things going to stick with him through the fall?" Zeleny asks. "Will there be a reset button at Labor Day? Romney hopes so."