(CBS/AP)-- Getting tattooed with the company logo is all the rage at one New York City brokerage firm.
The reward? A 15 percent pay raise.
The CEO of Rapid Realty NYC says about 40 employees have gotten inked with the logo in the past two years.
Anthony Lolli says workers are "passionate about the brand.''
They also may be passionate about the extra 15 percent in commission they get for sporting a tattoo.
Lolli started the policy a year and a half ago after one employee got the tattoo to prove his company loyalty.
The franchise has offices throughout New York City. Lolli says the company may soon be featured in a reality show that would depict New Yorkers apartment hunting.