(CNN) – Crossroads GPS, the conservative super PAC co-founded by Karl Rove, announced Tuesday it was spending nearly $10 million to air an attack ad in ten battleground states painting President Barack Obama's economic policies as failures.
Jonathan Collegio, a spokesman for the group, said the buy was part of a larger $25 million purchase announced last week.
The minute-long spot, called "Basketball," will air on network television in a host of states up for grabs in November's general election: Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.
The spot is narrated by an actress playing a woman whose adult children have moved back home after not being able to find good paying jobs.
"It's funny, they can't find jobs to get their careers started, and I can't afford to retire. And now we're all living together again," the woman says in the ad.
She says she voted for Obama in 2008 "because he spoke so beautifully."
"He promised change, but things changed for the worse," the woman says.
In a statement, the president of Crossroads GPS said the ad was reflective of problems faced by real Americans.
"This ad drives home the impact President Obama's policies are having on American families and why those policies need to be changed," Steven Law wrote. "We want there to be a serious debate on the real issues people are facing in this country, and this ad expresses the human element of that debate."
Priorities USA, a super PAC supporting Obama's re-election, responded to the ad on Tuesday with an ad of its own, as well as a statement calling into question the fictional family portrayed in the Crossroads spot. The Priorities ad featured a woman who worked at Bain-owned American Pad and Paper until being laid off after the company went bankrupt.
"I worked at the plant going on 34 years," the woman in the ad, Loris Huffman, said. "I thought that I was going to retire from there. I had about two and a half years to go. I was suddenly 60 years old. I had no healthcare and that's scary. When Mitt Romney did that, he made me sick."
Bill Burton, the co-founder of Priorities USA, said the spot would run as part of its previously announced $4 million purchase and air in Colorado, Florida, Ohio, Pennsylvania and Virginia.
Burton said the spot was a better reflection of reality than the Crossroads spot.
"They key feature of Karl Rove's ad is using actors to portray a fictional family. In our ads, we portray real life stories of Americans who were devastated by the decisions Mitt Romney made," Burton wrote.
– CNN's Kevin Bohn contributed to this report.