Program Uses Texts To Deliver Tips To New Parents

By: AP, Posted by Chris Fisher
By: AP, Posted by Chris Fisher

LAWRENCE, Kan. (AP) _ A new program aims to deliver tips to new parents over their cell phones.

The Kansas Early Childhood Advisory Council and Kansas Project LAUNCH have awarded $40,000 in mini-grants to communities across the state. The money will help promote a texting campaign designed to provide parents with easy access to health information.

Project coordinator Cristi Cain told 6News Lawrence that the program's key demographic is low-income mothers, who are active texters and are more likely to be reached that way.

Expecting mothers or new moms can sign up for the free service by texting ``baby'' to 511411 or ``bebe'' in Spanish. The messages will offer information aimed at the baby's development up to the child's first birthday.

Fifty-four Kansas counties are receiving funding to promote the effort.


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