NEW YORK -- Stacy London, co-founder of Style for Hire, has built a
national network of personal style experts across the country -- all on a mission to help anyone who lacks the know-how, the confidence or even the time to develop the understanding they need to master the art of their own personal style.
Style for Hire soft-launched with 11 stylists in the Washington, DC area in September 2010; and on April 16, 2012, the company will launch nationwide, with 135 stylists in 24 key U.S. markets, including New York, Los Angeles, Chicago, San Francisco and Boston.
Northeast Kansas stylist, Kimberly Marney, visited 13 News This Morning to discuss the launch of Style for Hire, and share Spring fashion advice. (see video for interview)
In conjunction, Style for Hire will unveil the newly designed styleforhire.com -- with refreshed company branding, site design & functionality, to go live on April 16, 2012. Style for Hire’s website boasts new features including more finely-tuned Stylist search capabilities & options, detailed Stylist profiles, robust client dashboards, a Tumblr-based blog and more to come as new features - such as an interactive social media platform and before & after client photos -are activated throughout the year.
“Style For Hire is the physical extension of my style philosophy. Finding one's style can be completely overwhelming and financially taxing if you aren't shown proper body shape and investment strategy,” says Stacy London, who also serves as Style for Hire’s spokesperson & Stylist-in-Chief. “Many believe this service is only for celebrities and the wealthy. With the creation of Style for Hire, we set out to offer that same set of services to clients at an affordable price. Our Stylists can help anyone - regardless of size, lifestyle or budget - find their own style, experiment and have some fun with fashion, and gain some extra confidence in the process!"
As co-host of TLC’s hit show What Not to Wear for 10 years, and a veteran fashion editor & stylist, London is known around the world as an approachable style guru for real women, thanks to her accessible, teachable and body-focused method for styling. She and co-founder, Cindy McLaughlin, spent over two years building a community of personal style experts who are skilled in the art of London’s unique style philosophy and share the company’s goal to help “regular” people develop their personal style, and build flexible, functional wardrobes within their means.
Adds Style for Hire CEO Cindy McLaughlin: “Style for Hire enters the national marketplace at a key moment for consumers. Many find themselves in the midst of life transitions, driven by either the economy or lifestyle change, and as a result, they are trending towards more service-friendly experiences that help them invest their time and resources more intelligently.
Style for Hire delivers on all fronts: Our stylists save clients valuable time and money, while providing them with a proven level of expertise not previously available to the average consumer.”
STYLE FOR HIRE STYLISTS: We Get It So You Have It
Style for Hire experts work in a “judgment-free zone” to help clients look and feel their best every day. Our Stylists also help clients save money, a key value proposition in today’s uneven economy. The Stylists goal is to help clients think about how to invest more strategically in their wardrobes, considering cost-per-wear, saving and spending habits and ultimately, to develop a wardrobe that is workable & wearable - as well as stylish – for any age, body type, lifestyle or budget.
Services offered include: closet audits, closet “shopping,” and personal shopping for all types of lifestyle needs: re-entering the workforce, weight loss/gain styling, eco-styling, plus size and petites styling, bridal shopping, prom shopping, vacation shopping and seasonal dressing. We also offer group shopping, shopping tourism, styling parties, editorial styling and corporate style presentations.
• Stylist rate per hour currently ranges from $65 to $300
• Average length of an appointment 2.6 hours
• Clients can schedule free 30-minute consultations to meet a new stylist
• To date, happy SFH clients rebook and refer: 46% re-booked 2x or more times; 22% came back 3+ times within the year