Kansas Underground Salt Museum Unearths New Identity

By: From 13 News, Posted by Ralph Hipp
By: From 13 News, Posted by Ralph Hipp

HUTCHINSON – The Kansas Underground Salt Museum, an underground attraction located in Kansas, announced today the unveiling of their new logo and has adopted the destination identifier, Strataca. Kansas Underground Salt Museum will remain the legal byline. In addition, a new website has been launched to provide a fresh direction incorporating Strataca’s new face.

The name Strataca is a suitable description for a subterranean adventure 650 feet beneath the earth’s surface. The Strataca rebrand is designed to generate awareness with new visitors and strengthen relationships with the attraction’s existing patrons.

“We feel the name Strataca embodies the essence of this beautiful, dynamic and awe-inspiring
underground space that is more than a museum, a classroom or a common tourist attraction,” said Executive Director Linda Schmitt. “There is a bright future in store for Strataca as we continue to create unrivaled visitor experiences and develop new and unique offerings.”

The marketing strategy and development of the rebrand was executed by Jajo, based in Wichita, Kan. New website features will continue to emerge over the summer months

About Strataca
Listed as one of the Eight Wonders of Kansas and located in Hutchinson, Kan., Strataca is the only underground destination in North America that is open to the public and located in an active salt mine. Strataca has provided the opportunity since 2007 for visitors to travel 650 feet below the earth’s surface in salt layers formed 275 million years ago. For more information, visit UnderKansas.org. Twitter: @UnderKansas

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