- Five semi-trailers wrapped as "mobile billboards"
- Trucks belong to Lowen Corporation, whose Chief Technology Officer is a Fort Hays State alum
- Trucks will roam 318 miles of KC metro
KANSAS CITY (WIBW) - Fort Hays State University is hitting the streets around Kansas City.
Five semi-trailers are wrapped as "mobile billboards", featuring the school's logo and Victor E. Tiger mascot.
Doctor Edward Hammond, Fort Hays President, and Paul Billings, President of B & H Freight Line, were in Kansas City for the campaign kick-off.
The trucks belong to the Lowen Corporation, whose Chief Technology Officer, Tracy Metzger, is a Fort Hays State alum.
The marketing campaign will roam 318 square miles of the KC metro through Thanksgiving.