TOPEKA, Kan. (WIBW) - 40 percent of people begin Christmas shopping before even handing out candy on Halloween.
To prepare for the upcoming season, Downtown Topeka, Inc. hosted a workshop Tuesday night entitled "Marketing for the Holidays." The workshop was part of the "Build Your Business" series.
Attendees learned the "who, what, when, where and why" of holiday shopping from marketing expert Scott Taddiken. Discussions included holiday shopping trends, marketing ideas and how to boost sales.