Bing Launches Attack On Google In Capital City


TOPEKA, Kan. (WIBW) -- Bing is waging war on Google - But it looked like a Hollywood movie set in the capital city.

Remember when Topeka changed its name to "Google" in 2010, in efforts to bring Google's high-speed internet to Topeka? Now, Bing, another internet search engine, is launching its own campaign to switch Google users to Bing. They're using the capital city as one of the battle grounds.

At first film crews wouldn't let 13 News in on their secret project, jutting their hands in front of 13's camera lense. But soon, they spilled the beans.

Bing, trying to match Google's popularity, brought out the big guns for a commercial - lights, cameras, directors, even a cue slate.

The "Bing It On Challenge" crew was shooting video in some of the capital city's hot spots, the zoo and the NOTO art district.

And NOTO store owners couldn't be happier.

"I'm just really excited," Jean Gardner said. She co-owns an antique store. "I mean, to think that nationally my Rusty Haggles Antique sign might be seen all over the nation, or wherever, maybe it's the world!"

Anita Wolgast, the co-director of the art district thinks the camera crews found the right spot. "They said, 'We're looking for uniqueness to do our filming,' and found this unique district.

The camera crews stumbled upon the NOTO art district almost by mistake.

"They drove down the streets of NOTO, their scouts did, and liked the streetfront, and decided they'd come over here, so we're happy to represent Topeka and the Midwest," co-owner of Two Days Market Lisa Cusick said.

Cusick and other NOTO advocates said this could put Topeka on the map as a destination spot.

"The exposure is fabulous," Cusick said.

Gardner said it helps the whole neighborhood. "We're a small community, we all help each other."

"For Bing to realize the uniqueness and specialness of this place is very significant," Wolgast said.

The commercial will promote Bing, but folks at NOTO and the zoo hope that after it airs, more people will be searching the word "Topeka."

The crews were tight-lipped about when the commercial will air, but check www.wibw.com for updates.


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