Hy-Vee Simplifies Nutrition in Its Stores

Hy-Vee introduced a new way for consumers to determine a food's nutritional value.

The Nu-Val scoring system ranks foods on a scale of 1 to100.

The company hopes it will provide consumers with nutritional information they can easily understand.

Not surprisingly, fruits and vegetables consistently scored the highest.

Hy-Vee claims Nu-Val is not a diet system, rather an objective way for consumers to make more nutritious choices.


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