The findings hearten proponents of a theory that it's possible to be “fit and fat.” (CBS/The Early Show)
Promoters said the five-state highway promotion was a way to reach a lot of people.
Also, they were looking for cities with high obesity rates.
Toll booths were plastered with ads for the book. Commuters arriving in Topeka between 7 and 9 a.m. had their tolls paid by the book promoters. Other cities targeted were Miami, Chicago, Philadelphia and two locations in Alabama.