Insurance Company Rewards Healthy Lifestyles

TOPEKA, Kan. - An insurance company is rewarding families for staying healthy.

The 2008 Innovation Tour has traveled coast to coast to certifying agents for the Wellness for Life Program, and introducing them to new products, new technology and new marketing opportunities. Topeka was the last stop on the tour Tuesday.

Aviva is the only company to link an accountability system to a life insurance policy.

"You've gotta have life insurance policy,"said Stephanie Riggs, an advocate for healthy living. "It's the responsible thing to do if you have a family. You have to also have responsibility to your family by keeping yourself healthy. So they reward you for staying healthy, but ultimately you're rewarding your family by staying healthy because you're teaching your kids how to be fit."

To date, more than 1,700 agents have been certified, and 18,000+ miles have been traveled.

Designed to reward people for taking proactive steps to stay healthy, Wellness for Life is an exclusive life insurance program meant to encourage healthy living, increase life expectancy and potentially reduce the cost of insurance for participants.


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