When WIBW radio and WIBW television, owned by separate companies, formed a partnership, it was because both saw the advantages of sharing resources for the benefit of a vast Northeast Kansas media audience.
WIBW Radio General Manager Larry Riggins and WIBW TV General Manager Jim Ogle list several points that led to a new interactive agreement:
A partnership means sharing sponsorship of major community events from
the Salvation Army Tree of Lights, the coverage of Country Stampede, to the “Are You a WIBW Santa,” event each Holiday season.
It means sharing weather coverage technology and Meteorologists to ncrease the ability to keep viewers and listeners and web users up to date and safe when dangerous weather approaches.
It means sharing news teams to expand coverage of major news events of
interest to users of radio, television and the Internet. It means combining Internet technologies to input a vast universe of news that interests everyone
in Kansas, giving them instant access, 24-hours a day to major stories.
And it means upping the entertainment value of two media powerhouses
that lead their respective markets in numbers of viewers, listeners and web surfers.
Over the coming weeks, you will see WIBW TV News and Weather people taking part on Big 94 Country programs and WIBW AM’s “On the Other Hand.”
You’ll see WIBW Radio and Big 94 country DJ’s and talk show hosts
appearing on WIBW TV on a regular basis.
And you’ll see our merged teams at the major events of interest in NE Kansas.
WIBW TV General Manager Jim Ogle and WIBW Radio General Manager have talked for months about re-establishing those historic call letters into a meaningful partnership, and now it’s here.
Don’t miss Monday…. when “On the Other Hand” hosts Raubin and Meagan broadcast Live from the WIBW TV studios from 11-2.
In the eyes of WIBW Radio and WIBW TV Staff, it’s the start of that old saying, “The Best is yet to come.”