TOPEKA – (May 16, 2012) – Kansas Attorney General Derek Schmidt today announced his office has filed a settlement with Skechers USA Inc. to resolve allegations that Skechers made unsupported health claims in advertising its Shape-Ups, Tone-Ups and Resistance Runner athletic shoes.
The multi-state settlement requires Skechers to allocate up to $40 million for consumer refunds nationwide. Schmidt joined attorneys general or consumer protection agencies of 42 other states and the Federal Trade Commission in filing agreements. Kansas’ settlement was filed today in Shawnee County District Court.
“Deceptive marketing practices and failure to substantiate advertising claims prevents consumers from making informed purchasing decisions,” Schmidt said. “This settlement is a win for Kansas consumers.”
The lawsuit alleges that Skechers claimed their rocker-bottom shoe products caused consumers to lose weight, burn calories, improve circulation, fight cellulite, and firm, tone or strengthen thigh, buttocks, and back muscles without having adequate support for its claims.
Under the settlement, Skechers is prohibited from making these claims unless it has adequate substantiation to do so. Skechers does not admit any wrongdoing and denies the factual allegations asserted in the complaint.
Kansas consumers who purchased Shape-Ups, Tone-Ups, or the Skechers Resistance Runner should go to www.ag.ks.gov for information about how to obtain a partial refund. Consumers can also contact the Attorney General’s Consumer Protection Division at 1-800-432-2310 for more information.