(CNN) — The founder of Cirque du Soleil may be doing somersaults in space Wednesday after he blasted off with a team on a Russian rocket.
Guy Laliberte, who turned his talents of stilt walking and fire breathing into the world famous Cirque du Soleil, was part of a crew that took off from Baikonur Cosmodrome in Kazakhstan Wednesday.
Laliberte is a “space tourist,” going along for the ride with Russian cosmonaut Maksim Surayev and NASA astronaut Jeffrey Williams to the International Space Station, NASA said.
He will take the long journey and then spend 10 days at the space station. But it’s not just a pleasure trip. Laliberte says he has a mission to use his unusual vantage point to raise awareness about water.
On October 9, Laliberte will participate in an event that will take place in space and 14 cities around the world, featuring well-known political and entertainment figures who are joining together to spread One Drop’s dream of “water for all, all for water.”
One Drop is a foundation that works to provide safe and clean drinking water for the world.
The event, which can be viewed live on One Drop’s Web site, will include a poem written especially for the occasion by Canadian author Yann Martel.
“My mission is dedicated to making a difference on this vital resource by using what I know best: artistry. This will be the first poetic social mission in space,” Laliberte said.