TOPEKA, Kan. -- This holiday season, West Ridge Mall, 1801 SW Wanamaker Road, will join a new national movement called Giving Tuesday, which will prove the holidays can be about both giving and giving back.
Giving Tuesday is a special call to action, culminating with a new national day of giving, Tuesday, Nov. 27.
Through its corporate parent, Simon Property Group, Inc., West Ridge Mall is a Founding Partner of the Giving Tuesday movement. The goal of Giving Tuesday is to become a major part of the holiday season.
"We're delighted to see the roll-out of the Simon #GivingTuesday initiatives. Simon was one of the first organizations we spoke to about this project and their immediate enthusiasm was a great boost for this campaign. It is fantastic to see their network across the country engaging in this national celebration of giving," said Henry Timms, co-founder of Giving Tuesday and deputy executive director of 92nd Street Y.
West Ridge Mall will participate by encouraging shoppers to donate at the Guest Services booth to two worthwhile organizations - American Red Cross and Simon Youth Foundation.
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.
The Red Cross is also encouraging people to give back by donating blood, or texting "Red Cross" to 90999 to donate $10.
A national 501(c)(3) public charity headquartered in Indianapolis, Ind., Simon Youth Foundation, or SYF, ignites hope through educational opportunities for students who are at risk of dropping out of high school through two major initiatives: Simon Youth Academies and Simon Youth Scholarships.
In partnership with local public school districts, SYF supports 23 Simon Youth Academies in 13 states. Primarily located in Simon malls, Simon Youth Academies offer flexible schedules and small class sizes that make learning accessible to students. The Simon Youth Scholarships program pays out millions in one-time and renewable scholarships to high school students in every community that is home to a Simon mall each year.
"We're very excited to be a part of the first #GivingTuesday initiative," said Jessica Kinsey, assistant director of marketing and business development, at West Ridge Mall. "Shoppers in the Topeka community are compassionate and philanthropic and we know they will be eager to help us support these two great causes - the American Red Cross and Simon Youth Foundation."