MANHATTAN, Kan. – Wildcat fans can now purchase K-State merchandise from one of the top selling lines in the country as the school announced that it has joined Victoria's Secret’s exclusive “PINK” Collegiate Collection merchandise line.
Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for college-aged women and features highly recognizable brand iconography and the names and logos of select colleges and universities.
“The PINK Collegiate Collection is one of the hottest selling lines in women’s clothing, and we are excited to join a select number of universities as a participant,” said Tami Breymeyer, K-State’s director of licensing. “We appreciate the efforts of LRG in expanding our brand and also Victoria’s Secret for partnering with us and providing Wildcat fans this popular line of apparel.”
The PINK Collegiate Collection, originally introduced in 2008, is an exclusive assortment of co-branded merchandise which includes tees, shorts, hats, hoodies, and sweats. To learn more information about the exclusive PINK Collegiate Collection visit www.victoriassecret.com/pink.
The K-State merchandise will be available at eight Victoria’s Secret stores across Kansas as well as online at www.victoriassecret.com/pink beginning August 6. Stores include Towne East, West Ridge, Town Center, Bradley Fair, Central, Towne West, Manhattan Town Center and Oak Park.
Manhattan Town Center officials said their Victoria Secret's store expects to get their first shipment of K-State PINK gear on Friday, August 9, 2013.
K-State’s inclusion in the new PINK line is another progressive step to further the school’s national brand under licensee Licensing Resource Group (LRG). Since K-State entered into its current licensing agreement with LRG in July of 2010, licensing royalties for the university eclipsed the $1 million mark for the first time in the department's history and have increased to over $1.5 million.
Kansas University is also part of the PINK collection.
The universities receive 10% of the wholesale price of the items.