Meow! Hasbro Unveils New Token For Monopoly Game

By: CBS News (Posted by Josh Mabry)
By: CBS News (Posted by Josh Mabry)

PAWTUCKET, R.I. (CBS News)-- Scottie dog has a new nemesis after Monopoly fans voted to add a cat to the game and eliminate the iron token.

Toy maker Hasbro (HAS) announced the changes Wednesday, hours after voting on Facebook closed, marking the first time that fans had a say on which token to eliminate and which piece to replace it.

The eight tokens identify the players and have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.

The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans.

The iron, wheelbarrow and shoe were neck and neck for elimination in the final hours of voting. Rhode Island-based Hasbro says fans from more than 120 countries voted in the Save Your Token Campaign.

The change to the classic Monopoly game its most significant change in decades. The tokens identify the players and have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.

The voting closed just before midnight Tuesday. Rhode Island-based Hasbro says the wheelbarrow, shoe and iron were neck and neck for elimination through the Save Your Token Campaign. The new addition will be a robot, diamond ring, cat, helicopter or guitar.

Fans from more than 120 countries have voted.

The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans. The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.

Monopoly's iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens. The real-estate trading game is based on the streets of Atlantic City, N.J., and has sold more than 275 million games worldwide.

The current eight tokens are an iron, racecar, Scottie dog, a shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.

Versions of Monopoly with the new token will come out later this year.

Hasbro said in January that its fourth-quarter revenue failed to meet expectations because of weaker-than-expected demand over the holidays. It plans to cut about 10 percent of its workforce and consolidate facilities to reduce expenses.

© 2013 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.


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