Joe-College.com opened in Downtown Lawrence in Feb. 2006.

"They actually sent a guy dressed in a FedEx uniform and he just sent me a package," Larry Sinks, Joe-College.com owner, said.

That's how Sinks found out KU's athletic department was suing him.

His store sells t-shirts with dozens of sayings.

Sinks says they're intended to get the goat of Jayhawks' opponents, and give KU fans a good laugh.

"We've had some kids who've hit the floor laughing. They're just messages that we put up and are funny," Sinks said.

The buzz on campus reached the front page of the student newspaper.

"I think we really need to reconsider what we portray to other colleges," Tara Lorenzo, KU freshman, said.

"I just think it means we're a competitive school and we're into our sports," Aaron Welch, KU graduate, said.

KU's athletic department isn't laughing, and they're going to court to stop it.

"Number one we're trying to protect the registered marks of the university and number two we're trying to protect the good will and the good name of the university," Jim Marchiony, KU Associate Athletic Director, said.

KU says Joe-College.com violates trademark laws because their shirts bear the likeness of the university, but Sinks says his business is perfectly legal.

"We have 120 signs in the store that claim nothing is licensed or affiliated with the university."

Sinks and KU's athletic department will battle out the issue in court. The trial is set the begin in September.