Elections are less than three weeks away and the races are heating up every day. Many of the candidates are attacking their opponents over the airwaves. 13 News spoke with a Political Science expert today about the ads. He says even though people say they don't like negative ads, the message may still be getting through.
As the elections approach, candidates continue to debate who's the better person for the job. But public forums aren't the only way they're trying to convince voters. Negative political ads are filling the airwaves.
Some say it's mudslinging, while others call it smart campaigning.
"The negative advertising gets people's attention." said Washburn University Chairman of the Department of Political Science's Mark Peterson, Ph.D
But will it get people's vote? Experts say the campaigns are more effective than you may think. "It alienates voters. Ideally it alienates voters who haven't made up their minds yet. It doesn't necessarily mean you're going to get him but you may keep him away from the polls." said Peterson.
As for the whether what the ads are saying is true, it depends on your perspective. "A set of facts can be interpreted in a number of ways. Is it true? Not in any absolute sense. Is it false? Not in any absolute sense." said Peterson.
Peterson says negative ads usually come with close races, but that's not always the case. And the negative ads will likely only get worse over the next 2 and half weeks before the election November 7.