In essence, the "Ecofont" has little holes in the letters.
Spranq, the Utrecht-based marketing and communications company that designed the font, struck on a Swiss-cheese design after failures with earlier experiments using thin letters and partial letters — like the stripes of a zebra.
"It turns out that it's necessary to preserve the size and outline of letters to keep them readable," company co-founder Gerjon Zomer says.
He concedes the font isn't beautiful, but says it could be adequate for personal use or for internal use at a company.
Spranq offers the font free on its Web site. Zomer says his site saw a spike in traffic last week as word of the Ecofont began to spread. Much of the international traffic came from the United States.
He says that was kind of gratifying because "when you put something online you never know what to expect."
The company is inviting developers to improve the Ecofont further under a free, open-source model, and Zomer says Arabic and Hebrew versions are already under development.