Local business owners and managers got to learn from experts this morning about the importance of advertising. The Greater Topeka Chamber of Commerce sponsored the breakfast event at the Ramada Hotel downtown.
Spike Santee, senior vice president of Cumulus Media, , was the key speaker. Santee talked about four keys to advertising success. The program is designed to help business managers and owners who don't like to spend money on advertising.
They also learned what goes on in the minds of consumers, especially at such difficult economic times.