Army, Big Red One Gets Fashionable At Sears

By: AP
By: AP

TOPEKA, Kan. (AP) _ The Army's distinctive Big Red One patch will be coming to Sears stores.

All American Army Brands is launching a new sportswear collection featuring the 1st Infantry Division, which is based at Fort Riley. A line of shirts, hoodies, denim and outerwear will hit 550 stores in October.

The Army licensed All American Apparel in June 2007, based on a recommendation from its official licensing agency. This is the first time the Army has licensed the use of any of its marks or insignia for sale to the public.

The 1st Infantry Division is the Army's oldest active division, tracing its lineage to World War I.

Prices for the new clothing line will range from $11.99 to $119.99. Royalties from sales go to programs for soldiers and their families.


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