11 Social Media Marketing Predictions To Watch For 2014 - From socialmediaexaminer.com

By: Greg Palmer
By: Greg Palmer

SOCIAL MEDIA EXAMINER Original by Cindy King

If you have been using Social Media or are planning to use in in 2014 there are 11 change and trends to expect during 2014.

The major platforms have been making changes to generate money and this will continue. If you are interested in the complete analysis, you can check out the original story at the link to the right of this story.

Here are the Key Highlights from Social Media Examiner and 12 social media pros.

#1: The Resurgence of Advertorial: Jay Baer
"Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario."

#2: Employee Advocacy: Neal Schaffer
"My prediction for 2014 is that employee advocacy will become a strategic initiative for more and more large companies."

#3: Facebook Forces a Strategic Refocus: John Haydon
With Facebook squelching updates from pages, small "businesses and nonprofits will have to scrap the old approach of spamming the news feed and refocus in three ways."

#4: Social Networks Develop A/B Testing Tools for Brands’ Organic Updates: Nick Robinson

#5: Pay to Play: Dave Kerpen

#6: Fusion Marketing and Fusion Dashboards: Viveka von Rosen

#7: Social Storytelling Will Shift: Simon Mainwaring

#8: The Age of Advocacy: Ekaterina Walter

#9: Paid Social Becomes a Requirement for Social Media Marketers: Michael Stelzner

#10: Brand-Owned Network List-Building Matures: Paul Colligan

#11: Interactive Video Becomes Viable: Mark Schaefer

For the complete article, click the link and check it out.


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