WASHINGTON (CNN) — Minority groups joined forces Monday to form a coalition aimed at mobilizing African-American and Latino communities in the national debate over health care.
The NAACP Voter Fund, the National Council of La Raza, the Leadership Conference on Civil Rights and the Campaign for Community Change will kick off an advertising campaign this week. The ads are aimed at pushing minorities to join the debate, specificially by reaching out to fiscally conservative “blue dog” Democrats and urging them to support President Barack Obama’s health care plan.
Television, print and radio ads are set to begin on Thursday in Louisiana, Florida, Arkansas and North Carolina, in markets within those states with large minority populations. The ads, revealed Monday at Washington’s National Press Club, will appear in both English and Spanish.
“Voices of extremists are loud and clear. Voices of insurance companies are loud and clear. We’re here to make sure people of color are heard loud and clear,” said Deepak Bhargava, director of the Campaign for Community Change.