The New Job Market

by Melissa Brunner

As high schoolers get ready to graduate and think about where college will take them, their answers might seem like they're speaking a foreign language. Ask their career thoughts and you might hear something far different than teacher, doctor or engineer - at least, according to an article from Kiplinger that was posted on Yahoo! today!

The article lists ten jobs that didn't exist ten years ago. As you might guess, many of them have to do with the online world. When I graduated from college, a few online forums were about as social as social media got. Today, you can pursue a career as an online community manager. Huh? There also are search engine optimization specialists and user experience managers. Check the article if you want to figure out what these people do:

Another job on the list reflects our aging population: elder-care services manager. And if you want the "new" teaching career, try being an educational consultant (sort of the new-age tutor).

Back to the social media trends - are you seeing these career paths flourish in your industry? Are they folded in with other positions? Does your industry need to be heading this direction, but isn't? And do you think companies can make this sustainable positions in a tight economy?

I'm sure some of my social media expert friends will have opinions on this! I can tell you this as far as our smaller-sized newsroom is concerned: We are the internet staff. We have all learned a lot and accepted this because, moving forward, we must adapt to how consumers (i.e. viewers) are getting their information. If we don't utilize the online resources available to market our product (i.e. ourselves and our news stories), we can expect to be left behind. The trick is to ensure the two pieces compliment each other.




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