Starbucks - My Goodness, the Emotion!

Here's hoping you don't make your coffee run in the evening! Trying to re-ignite the passion among its own staff, Starbucks is closing its doors nationwide from 5:30 to 9 pm Tuesday to conduct special training. I had no idea the venom this would ignite from our story commenters! In a short time of the story appearing on wibw.com, four responses - "Close permanently!" "The coffee is horrible!" "See if I care!" My, my - such hatred over a cup of coffee! Here I thought Starbucks was some sort of national icon - and I had to get some every time I was at the airport, lest I not be trendy! I'm sure many people miss that 25-cent cup of coffee. The jokes about making a trip to "4-Bucks" (or "5-bucks" depending what you order and what size!) are all too common. I admit, we do make a newsroom trip down the street every once in a while, but I'm much more apt to use my hazelnut-flavored creamer in a cup from the trusty pot down the hallway in the breakroom! In the morning, it's cinnamon -vanilla creamer in my two-cup coffee maker on the kitchen counter - though I do treat myself to a vanilla latte from Nibs every now and then. Don't worry - Starbucks will reopen Wednesday for people to get their fix. Only now I know there's a coffee war-of-words brewing beneath the surface.

 

(AP) Starbucks is shutting down its American stores today, but just for three hours.

CEO Howard Schultz has announced the closure, starting at 5:30 p.m. local time, to energize 135,000 employees.

Starbucks' 7,100 stores across America will participate in the brief barista re-education.

Schultz says he wants baristas to share their passion for making espresso, or as he says, "to pull the perfect shot, steam milk to order and customize their favorite beverage."

Schultz says it's part of his refocusing on the coffee customer experience.

Since the chairman returned as CEO in January he has been making changes to revive Starbucks' growth.

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