TOPEKA – Topeka visitors can now access event listings, lodging, attraction and dining information from their smart phones using a new mobile website Visit Topeka Inc. launched on March 3rd.
“As the number of visitors using smart phones to access information continues to increase, it’s very important that we provide the information they need to make travel decisions on the road” said Olivia Simmons, president and CEO of Visit Topeka Inc. “Our user-friendly mobile site will enhance the visitor experience and provide the tools they need to connect to hotels, dining and entertainment options whether they’re in Topeka or planning a future trip.”
The mobile website was custom-built with the visitor in mind. Based on Visit Topeka’s most-accessed web pages, the site is arranged in six categories: stay, events, local flavor, recreation, dining and nightlife, and things to do. Users can create a list of attractions to visit with the itinerary builder and get turn-by-turn directions to guide them to new destinations.
They can also access Visit Topeka’s calendar of events to discover what’s happening while they’re in town. The local flavor category combines the best of Topeka attractions, dining and nightlife so visitors can find the unique, local experiences that creates a lasting impression.
As more people as using mobile phones instead of personal computers to access the web, Destination Analysts Inc. reports that 35 percent of leisure travelers used a mobile phone or a tablet computer like the iPad to access online travel information in the past 12 months. Of these, 75 percent of travelers searched for travel information during their trip.
The mobile site is available to any smart phone user at www.VisitTopeka.com. To view the mobile site from a regular computer, visit www.VisitTopeka.mobi. Visit Topeka has created a guide for users on its site at www.VisitTopeka.com/visitors/mobilewebsite.php.
Visit Topeka Inc. is dedicated to improving the area economy through marketing the region as an exceptional destination for meetings, events and tourism. Visit Topeka Inc. is committed to advocating for community development that will not only attract more visitors, but will enhance the community’s quality of life.
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