Sarah Palin's magic touch might be fading a bit. Although several of her recent projects have been successful, Palin's latest book isn't one of them.
"America by Heart," Palin's new memoir, has logged disappointing receipts since it officially went on sale late last month, publishing sources say. Although the book is second on the New York Times bestseller list this week (behind former president George W. Bush's memoir, "Decision Points"), its publisher, HarperCollins, hasn't ordered a second printing - a sign that sales haven't been overly brisk.
By contrast, Palin's first book, "Going Rogue," became the second-fastest-selling political book in history upon its release last year, according to Nielsen BookScan, which tracks industry sales. It went into a second printing three days after its release and went on to sell 2.2 million copies in hardcover, according to the publisher.
"America by Heart" (subtitle: "Reflections on Family, Faith, and Flag") got a more modest launch. HarperCollins's initial press run was 1 million copies, suggesting that the publisher recognized that "Heart" would likely not repeat the success of "Rogue."
Officially, at least, HarperCollins says it is pleased with the sales of the second book. "We're happy with how it's selling and expect to see it do well in the holiday season," said Tina Andreadis, a spokeswoman for the imprint, which is owned by Rupert Murdoch's News Corp.
In 2009, Palin spent six weeks on the road promoting "Going Rogue," hitting 33 states. In recent weeks, her "America by Heart" tour was more modest - 16 states in 10 days.
One theory within the publishing industry is that Palin is overexposed, at least in terms of drawing readers.
Palin's first book, published only a year ago, sold well enough to sate Palin's supporters, enemies and the merely curious. It was such a strong seller in hardcover that it crowded out demand for the book in paperback and for the sequel of sorts, some in the industry say. The paperback version of "Going Rogue" has not made the bestseller lists or gone into reprint since it was issued with a new afterword by Palin in August.
The former Alaska governor and her family have been the stars of an eight-part reality series/travelogue, "Sarah Palin's Alaska," which scored record ratings for a new program on Silver Spring's TLC network in its debut November 14th. The program's ratings subsequently dipped.
Sarah Palin has also stayed in the news with her frequent and combative postings on Facebook and Twitter, where she has more than 325,000 followers.