(WIBW) -- For animal lovers, it's quickly become one of the highlights of the Super Bowl - Animal Planet's Puppy Bowl!
Now in it's 10th year, the halftime tradition features more adorable pups than you can shake a Milk-Bone at.
On Thursday, Animal Planet unveiled this year's participants. Click on the video below to see what's new this year and click here for a slideshow of all of the puppies.
WARNING: Overwhelming cuteness ensues.