Google and its partners are looking to become the latest players to beam Web content onto your television, according to media reports.
The Web search giant, along with Intel and Sony, would integrate applications like Twitter and the Picasa photo site onto TV screens, according to the New York Times and Wall Street Journal. Both reports attributed news of the project, said to be in its early stages, to unnamed sources. Google did not return a message from CNN seeking comment.
Google would open its Android smartphone operating system to developers to use for the television project, according to the reports.
Projects based on the software could begin popping up as early as this summer, the Times reported.
The move would follow several established companies and some startups working to more fluidly combine Web content and television viewing. Earlier this month, TiVo announced that subscribers will be able to pull Internet content, music and movies onto their televisions more easily with a new Premiere service.
The "Boxee Box," which won the title of "Last Gadget Standing" at January's Consumer Electronics Show in Las Vegas, lets users search and store Web content and either play it on television or share it on social-networking sites.
California-based company Roku has also rolled out a digital video player that integrates television, Web content and a video library.