Undercover 7-11 CEO Finds a Diamond in the Rough

By: From CBS News
By: From CBS News

PLANO, Texas -- By going undercover, Joseph DePinto actually uncovered a diamond in the rough. The 7-Eleven CEO was paired with Igor Finkler; a Russian immigrant who came to this country 16 years ago and with him, a work ethic that Finkler attributes to his time spent in the Soviet Army.

"In the army, there are only two rules. First, your commander is always right. Second, if your commander is not right, see rule number one."

Finkler lives in Plano, but spends his nights delivering fresh food to 7-Elevens all over North Texas.

In an episode of Undercover Boss, DePinto portrayed a mild-mannered trainee under the guidance of Finkler.

"First of all, he did slow me down, so I didn't like it because you have to be on schedule."

During their one night together, Finkler's love of America, his enthusiasm and his work ethic left an indelible impression with DePinto.

"Working with Igor, you see that he is a can-do guy. He wants to get stuff done. He's loyal to the company and I really enjoyed working with him" said the CEO in disguise.

Finkler was led to believe his job was being filmed for a documentary. Imagine the surprise, when the 48-year-old discovered that his boss had gone undercover.

"It was a total knockout. The most shocking moment in my life."

DePinto has handed Finkler the keys to his very own 7-Eleven store.
Finkler's new store is being built in Richardson. He hopes to open it by late spring.

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