LOS ANGELES -- The venerable daytime drama "Days of Our Lives" and the television world lost one of its grande dames Wednesday. Frances Reid, who starred for years as Alice Horton, died Wednesday at the age of 95.

Reid had been with the daytime soap since its first episode with MacDonald Carey in 1965. She was last seen in the fictitious town of Salem around Christmastime of 2007.

Reid also had roles on "As the World Turns," "The Edge of Night," and a long faded-away 15 minute soap called "Portia Faces Life."

She received the Daytime Emmy's Lifetime Achievement Award in 2004, bragging about an impressive Broadway career during the 1940s and 1950s, worked with Rock Hudson in "Seconds," and did time even in primetime, with repeated appearances on the "Wagon Train" series as different characters.

Frances was married to late actor Philip Bourneuf for 43 years, and had no children from her marriage.. only in her daytime drama family.

Reid suffered several strokes late in life, and was still receiving visitors when she could in her room at a well-furnished managed care facility in Beverly Hills up till the end.

"She's just as feisty as ever," said co-star Bill Hayes last November. "She's part of our show and will be long as the show is on the air. The writers write in her name and her soul is there." (Frances Reid's name still continues appearing, even today, on the show's credits.)

Allison Sweeney, who plays Sami in the show which saw a 15% increase in its viewers this past year, tweeted her fans that "I'm so sad to hear the news about Frances Reid. She was truly a talented actress and we are all lucky and proud to have known her."